From the course: Logo Design: Handmade Aesthetic
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Looseness
- So, let's blemish away. One of the shortfalls of the human touch is our inability to master a process. This is not to insinuate we're sloppy, but once we achieve perfection, we essentially have lost the value of the hand-made appearance. Imagine we want to wallpaper a room. We can buy rolls of paper that have a pattern perfectly printed, and we can apply it. Or, we can buy stencils and paint the pattern ourselves. But as meticulous and conscientious as we are, that's a big room, and after stenciling the first couple rows, we wanna pick up the speed a bit and in our haste, we let some over-spray seep in, or the paint starts to accumulate on the edge and it squishes out around the pattern. Every one of these is proof that you invested in this project with your own hands. Imagine the very same scenario with this group of logos. The cow jumping over the moon is genuine, as you can see where the media has slipped in around the edges. The same is true of the "Think With Your Hands" logo…
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