Being a designer who loves the handmade aesthetic, it was great to see this from a branding and logo point of view. I like to add something hand drawn in my logo designs as most of my clients are from the creative industries. This course was a short but insightful look into the effectiveness and authenticity of logo designs that have that hand crafted look. Really enjoyed the presentation by Bill Gardner.
Logo Design: Handmade Aesthetic
With Bill Gardner
Liked by 2,868 users
Duration: 1h 25m
Skill level: Intermediate
Released: 12/10/2014
Course details
The handmade aesthetic isn't limited to little boutiques; even large businesses (including Starbucks, Nordstrom, and Whole Foods) understand when it's best to play the "handmade" card. Kick back in the LogoLounge and learn how imperfection, texture, and personality can help add a sense of authenticity to your client's brand. Design expert Bill Gardner shows how to decide when a human touch is appropriate, incorporate free-form and line-drawing illustration techniques, use color and texture to make surfaces seem more tactile, and use typography to express specific ideas. The good news? You don't have to relinquish your favorite digital tools. Bill shows how to create this "old world" look using "new world" shortcuts.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Virginia D.
Virginia D.
Illustrator, Surface Pattern/Graphic Designer. Former Archaeologist.
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Natalia Hartman
Natalia Hartman
Logo Design Specialist | Label and Packaging Designer
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Lucas Alves
Lucas Alves
Graphic Designer | Founder of Estúdio Leme
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone