From the course: Graphic Design: Logo Design Tips and Tricks

Unlock the full course today

Join today to access over 22,500 courses taught by industry experts or purchase this course individually.

Keep it simple

Keep it simple

From the course: Graphic Design: Logo Design Tips and Tricks

Start my 1-month free trial

Keep it simple

“

- Keep it simple. A simple drawing. One strong feature. The surprise is how difficult simple is to do. If I gave you an assignment to make a logo for an organization that's involved in the exploration and study of the natural world, that charts, what, climate change, that makes maps, that publishes a monthly journal, what do you think you'd come up with? How about this? This is so simple. Can you even call it design? Absolutely. An entire global enterprise summed up in a yellow rectangle. How cool is that? To get one strong feature, you'll need to edit because there will be a lot of things you want to say, and that you'll want to picture. For example, Kalgen is a travel management consultancy that didn't edit. So they have their name, ocean waves in there, a palm tree, their slogan, and the real thing they want people to see is that green plus, which to them, suggests more. So to fix this, they focused on the plus, and made this. This is very nice. It's a strong logo. It looks good…

Contents