Join Bill Gardner for an in-depth discussion in this video Informative: Mysteries in the message, part of Logo Design: Visual Effects.
…Shadows play such an important role in logo design because they're…able to create what architects refer to as a sense of place.…Or as we might say, it looks like it belongs there.…A shadow can ground an identity to the page…or it can also allow a mark to defy gravity.…I'm not really sure what this object is, but when the shadow…appears some distance below it, I…understand that it's hovering weightlessly in space.…All of these logos demonstrate somewhat of a mystic quality with very little effort.…
Some of the shadows are very soft to emulate…a real shadow and others are hard and graphic.…The less realistic a shadow is, the more likely…it's intended to be taken a bit tongue in cheek.…Never forget how informative a shadow can be.…If there is a shadow, this means there's a light source.…Identifying that light and where it originates can…be an important part of the client's story.…This logo for Verio, designed by the Cronin Group, does something very clever.…
Look at where the shadows are.…Can you tell where the light originates?…
- Exposing complexity with transparency
- Find synergy in numbers
- Creating the illusion of form
- Applying personality with patterns
- Creating a narrative with light and shadow
- Using optical illusion to intrigue
Skill Level Intermediate
1. Transparency: Flat
2. Transparency: Dimensional
3. Three-Dimensional Shapes
Hidden: In plain sight4m 35s
Next steps2m 8s
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