Join Bill Gardner for an in-depth discussion in this video Highlights: A tempting mirage, part of Logo Design: Visual Effects.
…Touch is one of our senses.…And even if it's just a temptation, it helps to multiply the…impact of a logo that's in an otherwise, look but don't touch world.…These marks all use photography to ensnare their prey.…The same way a fisherman might trouble over…just the right lure that best imitates reality.…Note, that all of these still carry a subtle twister message.…This logo for a basketball mentorship program suddenly, brings the human…element into the equation with the profile embossed in the seam.…
Or this bowler hat for an ad agency, that hovers…in a surreal space assuring consumers they can achieve the impossible.…These are never as easy as they seem.…But with the right concept, a photographic icon…in a flat image world can be incredibly striking.…Reflecting light is one of the markers we use to help determine dimensionality.…These reflections are all around you.…But like shadows, we tend to take them for granted.…Look around you.…A, a pin or a mug or a button.…
Yep, there it is.…That glint of light that helps you define the shape and the volume of the object.…
- Exposing complexity with transparency
- Find synergy in numbers
- Creating the illusion of form
- Applying personality with patterns
- Creating a narrative with light and shadow
- Using optical illusion to intrigue
Skill Level Intermediate
1. Transparency: Flat
2. Transparency: Dimensional
3. Three-Dimensional Shapes
Hidden: In plain sight4m 35s
Next steps2m 8s
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