Geography: Finding our way

- A relatively common objective in branding…is to identify an initiative, or a business…that's concerned with a very specific geography.…Their physical sphere of influence.…Maybe it's a city, region, state, or country.…Maybe it's a continent.…But the place itself is a critical part…of the branding message.…Obviously it's not imperative…to visually represent the place with a map.…Maybe the name of the place is in the name…and it will be part of a word mark solution.…But there are other times…when a visual representation of landmass…is completely acceptable as a solution.…

In these instances,…to carve out a unique identity for your project,…you may want to strive for an unexpected solution.…Differentiation makes an impact.…The African continent appears in all three of these logos.…But look at how effectively the designers have used it.…Their cleverness ranges from an evident outline…of the continent assembled from its indigenous inhabitants…to a negative area betwixt the two trunks…of this acacia tree, native to the Serengeti.…