Join Bill Gardner for an in-depth discussion in this video Geography: Finding our way, part of Logo Design: Symbolism in Nature.
- A relatively common objective in branding…is to identify an initiative, or a business…that's concerned with a very specific geography.…Their physical sphere of influence.…Maybe it's a city, region, state, or country.…Maybe it's a continent.…But the place itself is a critical part…of the branding message.…Obviously it's not imperative…to visually represent the place with a map.…Maybe the name of the place is in the name…and it will be part of a word mark solution.…But there are other times…when a visual representation of landmass…is completely acceptable as a solution.…
In these instances,…to carve out a unique identity for your project,…you may want to strive for an unexpected solution.…Differentiation makes an impact.…The African continent appears in all three of these logos.…But look at how effectively the designers have used it.…Their cleverness ranges from an evident outline…of the continent assembled from its indigenous inhabitants…to a negative area betwixt the two trunks…of this acacia tree, native to the Serengeti.…
Author
Released
12/11/2014- Understanding how globes "read" in design
- How to use water
- The meaning of sun, moon, and stars
- What trees tell us
- Weaving a deeper message with plants
- Storytelling with flowers
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 3s
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Challenges21s
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1. Nature and Symbolism
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Parsing the big blue marble2m 37s
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2. Earth
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3. Water
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Waves: Wet in motion2m 36s
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Weather: Drops and flakes5m 46s
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4. Sky
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Timing: Night and day2m 53s
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Stars: Sky navigation1m 51s
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Moon: The tired night sky2m 20s
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5. Trees
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Tree and man2m 57s
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Tree styles4m 48s
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Trees tell us where4m 8s
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Parts and pieces5m 41s
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6. Leaves
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Jolly green giant1m 59s
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7. Flowers
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Flowers: Show-offs2m 45s
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Flowers: Deeper meanings2m 48s
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Conclusion
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Next steps2m 13s
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Video: Geography: Finding our way