From the course: Logo Design: Handmade Aesthetic

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Free-form: The right amount of a child

Free-form: The right amount of a child

From the course: Logo Design: Handmade Aesthetic

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Free-form: The right amount of a child

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- In trying to build that hand-made aesthetic, probably nothing is more hand made than a quick sketch that captures complete innocence as if channeling your inner child. Maybe our illustration style has matured a bit, but you can't beat the pure allure of an unadulterated doodle. I truly doubt that these marks required much more than a scan to move them from analog to digital format. That does not mean that they weren't several drafts down the line from the original idea, however. I believe it was Picasso that said it took him four years to paint like Raphael, but a lifetime to paint like a child. I'm not sure I'd wait that long. Most of the logos here still have a fuzzy edge as if rendered on a cocktail napkin to lock in that spontaneity. Look at the owl's feathers and their distribution, no real symmetry here. Or this face of a cat with the keyhole, even the smile makes me smile. Orange Peel serves up smoothie beverages. Do you have any concern their product is full of preservatives…

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