From the course: Graphic Design: Small Business Identity Redesign
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Exploring the "world of"
From the course: Graphic Design: Small Business Identity Redesign
Exploring the "world of"
- Now that we have a brief and we're familiar with what's gone before, next step is to explore the client's world. We call this the world of, the world of Newburyport, the world of framing, the world of Newburyport Framers. We do this with images. I know, "Oh, good, more like design." As you look at images, you'll naturally be aware of associations and metaphors. For example, birds can convey lightness and freedom and fragility. Pay attention to their physical attributes, too, their lines, their shapes, their colors, their textures. You do this, remember, because that's what you draw. You can't draw freedom or high end or even beauty. You draw lines. We can start with a brief history of Newburyport and here, Google is your friend. Newburyport was settled by English tradesmen almost 400 years ago in the 1630s. It grew into a booming maritime trade center. Life there has always revolved around the Atlantic Ocean. Today, I think both a sense of history and a sense of place are at the…
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