From the course: Graphic Design: Logo Design Tips and Tricks
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Don't mix styles
From the course: Graphic Design: Logo Design Tips and Tricks
Don't mix styles
- When a logo has images and words both, the rule is simple. Their styles must be compatible. If you have an engaging graphic, which is the only kind you should have, it means that in almost every case, your type should be a conservative style. For example, repeating lines create this image, and when we add the name, we see what it is, a handshake stylized, which is interesting. Without the name, I'm not sure we'd make that connection, but for this to work requires a typestyle that's like this one, like the image. It's bold, it's basic, it's hardedged. This typeface is Gotham Bold. The wrong thing would be to introduce a second style. That'd give us two things with completely different form factors, so there's just cross talk. Can't hear either one. Another example, fun picture, this is for our restaurant. Our name is handsome, but very low key, because all the visual interest is in the picture. Again, conservative type choice, beautifully done here, very stylish. What we can't do is…
Contents
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How not to design a logo3m 51s
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The real Apple2m 10s
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Keep it simple9m 58s
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Try repeating elements57s
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Don't mix styles1m 48s
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It doesn't have to be unique1m 41s
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It doesn't need an obvious connection4m 8s
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Don't be swayed by showy typefaces1m 56s
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Keep name and mark separate4m 29s
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Be consistent2m 37s
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A few trouble spots5m 28s
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Think beyond the logo8m 42s
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