- If the stock in any icon is rising,…it has to be the cloud.…With the explosion of cloud technology…for the digital industry, this icon…has really become the symbol du jour.…Although we discuss this in the context…of nature and design, I would assume most of these…were developed with technology in mind.…Still, designers are a resourceful lot,…and have provided as many variations to this fluffy drifter…as there are businesses promoting it.…
Aside from the tech connotations, the cloud was generally…used to usher in strong winds, with an occasional…face built into the cloud, with billowing cheeks…and puckered lips like these two very…different takes on a similar concept.…Much like the face on the sun or the moon,…we never seem to have an issue…with personifying weather elements.…After all, we've named out tropical storms…for more than a century.…But that's not to take the importance…of wind lightly for the design of logos.…
Wind itself is literally and figuratively a great story.…I love the way these leaves are being lifted…
Author
Released
12/11/2014- Understanding how globes "read" in design
- How to use water
- The meaning of sun, moon, and stars
- What trees tell us
- Weaving a deeper message with plants
- Storytelling with flowers
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 3s
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Challenges21s
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1. Nature and Symbolism
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Parsing the big blue marble2m 37s
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2. Earth
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3. Water
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Waves: Wet in motion2m 36s
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Weather: Drops and flakes5m 46s
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4. Sky
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Timing: Night and day2m 53s
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Stars: Sky navigation1m 51s
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Moon: The tired night sky2m 20s
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5. Trees
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Tree and man2m 57s
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Tree styles4m 48s
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Trees tell us where4m 8s
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Parts and pieces5m 41s
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6. Leaves
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Jolly green giant1m 59s
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7. Flowers
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Flowers: Show-offs2m 45s
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Flowers: Deeper meanings2m 48s
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Conclusion
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Next steps2m 13s
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Video: Clouds: Their stock is rising