From the course: Logo Design: Handmade Aesthetic
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Appropriate: The clothes must fit
From the course: Logo Design: Handmade Aesthetic
Appropriate: The clothes must fit
- Logos are a bit like clothing, in that our visual brand is much like our wardrobe. It's the external touch-point for a company. I'm sure that you've seen a company that just didn't seem to fit the identity associated with it. Maybe you turned them into a client by convincing them of their challenge. How many times have you heard a comment about an older individual still dressing too young, or maybe it's a haircut or make-up that just feels age-inappropriate. Part of your charge as a design professional will be to find that logo that not only defines an entity, but also fits every aspect of them perfectly. Certainly a hand-made aesthetic is appropriate for artisans and craftsmen, but can you picture a chain of 400 stores worldwide with a net worth of three billion dollars that could comfortably wear the hand-made look? Urban Outfitters. Urban Outfitters traces its roots to 1970 when Richard Hayne, a recent anthropology grad from Lehigh University, pooled $5000 with his former…
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