From the course: Logo Design: Handmade Aesthetic
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Analog surfaces
- Only at a paint store is the selection of color limited to flat, satin, or gloss. Application of color is much more about texture, surface, material, and reflectivity, than tints and hues. Color is enormously important, but take a moment to consider our previous discussion of perfection versus imperfection. As a designer, we determine a logo should be cyan, we select cyan in our palette and the logo's colored. We can zoom in on the mark and there are no brush marks, there are no areas where the cyan is heavier than others, there's no area on the mark where we ran out of color and the background breaks through. All this is because the computer allows us to be perfect. But if we want to throw in a little bit of humanity, we might want to consider how color is actually applied when there's no computer to be had. I'd like to look at these two terrific logos for two different yoga studios. That's the lotus flower in the starring role for both of these. And coincidentally, they have even…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.