Join Bill Gardner for an in-depth discussion in this video 3D: An illusion of form, part of Logo Design: Visual Effects.
…Creating a sense of dimension does not mean creating a sense of reality.…It involves giving the viewer the tools they need to detect volume or space.…When we look at a sphere like this one,…we will always see a perfect circle from any angle.…But what lets us imagine this has depth is…the cross section that would appear as an ellipse.…In this case, the center of the logo indicates a fluid…wave, but it too defines a space as a three dimensional sphere.…
This wine glass is defined in the very same way.…The winding of swirls curving down on the front and up…in the back help us recognize this as a three-dimensional object.…All of these marks are created without gradation.…They beautifully define space and transparency, but they…only use flat color to achieve the effect.…This group of marks is also transparent, but look…at how they seem to define dimensionality with greater realism.…
The designers here have introduced gradient color to the surfaces.…This allows us, as designers, to let two factors work for us at once.…
- Exposing complexity with transparency
- Find synergy in numbers
- Creating the illusion of form
- Applying personality with patterns
- Creating a narrative with light and shadow
- Using optical illusion to intrigue
Skill Level Intermediate
1. Transparency: Flat
2. Transparency: Dimensional
3. Three-Dimensional Shapes
Hidden: In plain sight4m 35s
Next steps2m 8s
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