Not all footprinting and reconnaissance involves highly technical skills or tools. Learn how competitive intelligence is used in business to help a company learn about its competitor’s in order to make better business decisions. Lisa Bock discusses using this low-tech technique to gather information about a company.
- [Voiceover] Not all footprinting and reconnaissance…involves highly technical skills or tools.…Many times a preliminary evaluation of a target…can be achieved using low tech skills.…Competitive intelligence is used in business…to help a company learn about its competitors…in order to make better business decisions.…By gathering information about products, services,…and customers, a company is able to face business challenges…with more direction.…
Competitive intelligence uses standard search methods,…and is completely legal, as opposed to industrial espionage…which uses illegal methods to obtain intellectual property…and trade secrets.…Ethical hacking uses the same methods…as competitive intelligence to gather information.…Facts about a target could be found…using publicly available sources, those include:…catalogs, financial reports, job postings, press releases,…annual reports, news articles, trade journals, patents,…and watermarks.…
Now we can look at some of the sources…and what information can be found.…
Note: Our Ethical Hacking series maps to the 18 parts of the EC-Council's certification exam. This course maps to the 02 Footprinting and Reconnaissance domain.
- Using competitive intelligence
- Hacking with search engines
- Using email for footprinting
- Getting social
- Mirroring websites
- Using Ping, Tracert, nslookup, and dig
- Taking footprinting countermeasures
- Pen testing for footprinting