The content is very outdated as the Business Manager Dashboard is very different now. That always worries me as other things are likely to be out of date as well, and could cause more harm than anything when creating your first ads. Certain info is still valuable, such as explaining the different ad types on LinkedIn and who would benefit from running ads on LinkedIn.
Advertising on LinkedIn
With AJ Wilcox
Liked by 1,046 users
Duration: 1h 45m
Skill level: Beginner
Released: 6/28/2021
Course details
LinkedIn ads are highly-targeted social ads, which differ significantly from search marketing. Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you. He details what makes LinkedIn ads so valuable, helps you get acquainted with the platform’s capabilities, and demonstrates how to create effective ads on LinkedIn. AJ shows how to best use Text Ads, Sponsored Content, Sponsored Messaging ads, Dynamic Ads and more. He also shares approaches for audience targeting and organizing your campaigns for simple reporting and performance evaluation. Finally, he shows you how to view and interpret the metrics in the Campaign Manager to find out what you need to know about your advertising efficiency and ability to scale.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Benjamin Groen
Benjamin Groen
Delivering seamless event hosting solutions & premium customer support for your success and growth
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Kevin Sebastian Castillo caro
Kevin Sebastian Castillo caro
Sales coach Supporting LinkedIn marketing Solutions
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Mariana C.
Mariana C.
Digital Marketing Specialist | Online Presence & Business Growth Advisor
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone