From the course: B2B Marketing on LinkedIn
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The need for employee advocacy to boost your company pages - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
The need for employee advocacy to boost your company pages
- [Instructor] Employee advocacy is going to be key to your B2B marketing success. And while this is covered in depth in my employee branding course, it's important to note that using your LinkedIn company page as a content hub for your employees will make it easier for them to find and share your content, which amplifies your B2B brand. In fact, not everyone who should be following your company page is. Now chances are the combined network of your employees is much, much larger than the followers on your company page. So tap into this extended network by using an employee advocacy tool. In my company, we use everyone's social to amplify and gamify our company's content, whatever it takes. If you're sharing content on your company page or elsewhere, amplify it with the voice of your employees. Now maybe you aren't ready for that kind of investment yet. So what's a free way that you can increase employee advocacy with your…
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