Join Garrick Chow for an in-depth discussion in this video The importance of building your brand, part of Growing Your Small Business with LinkedIn.
- The most important part of your presence on LinkedIn is your profile page. Think of your profile as your online business card. This is where you list things like your professional accomplishments and your educational history, it's where you tell others about your business, and manage your personal brand. Now, we're not gonna get into the details of building a LinkedIn profile from scratch here. If you need help with that, be sure to check out our course Learning LinkedIn, which takes you from the very beginning steps of creating a new profile and walks through the basics of building your network.
But our focus here is gonna be on optimizing your profile to turn it into an effective branding and marketing tool. Now, maybe you're wondering, if I'm a business owner, why does building my brand on LinkedIn matter? Well, first of all, building a brand for yourself further differentiates you from your competitors. It helps you stand out from the crowd and contributes to strong relationships. Even when you're selling business to business, it's important to remember that people buy from others they know, like, and trust. So, strong, mutually beneficial professional relationships are the foundation of any successful business.
As far as why you should spend time building your brand on LinkedIn, understand that 80% of business to business leads come from LinkedIn. So, there's a big opportunity there to connect with prospects and customers on the platform. As a business owner, you're the face of your company and brand. So, the strength of your network and relationships, alongside the value your business provides has a profound impact on how well and how quickly you meet your business objectives. Therefore, leveraging LinkedIn to establish your personal brand and expertise can result in a significant boost in visibility, customers, and, ultimately, revenue.
And this all starts with an optimized profile. We'll take a look at some key characteristics of a LinkedIn profile next.
- Optimizing your LinkedIn profile
- Building your brand
- Creating a strong network
- Networking like a pro
- Turning leads into clients