From the course: Marketing on LinkedIn (2021)
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Your profile is critical for marketing success - LinkedIn Tutorial
From the course: Marketing on LinkedIn (2021)
Your profile is critical for marketing success
- [Instructor] Your LinkedIn profile is kind of like a virtual version of your office. I know that sounds crazy, but stick with me on this. Imagine if you opened the door to your office and your prospect was standing on the other side, naturally, you'd probably want to greet them, invite them inside, share your career story, and maybe even have examples of your work and passions hung up on the wall. You would want to make that positive first impression, right? And yet, so many people don't take their LinkedIn profile as seriously as they would an office. They don't share examples of work or accomplishments. They don't offer an inviting space where prospects can learn more about their offerings. So many About sections are still waiting to be filled with career stories that create real emotional connections. In short, many don't take full advantage of the possibilities a LinkedIn profile can offer. A LinkedIn profile is a…
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