- Writing what you know
- Remembering your audience
- Crafting great headlines that get clicks
- Handling comments
- Sharing content on LinkedIn and beyond
Skill Level Intermediate
- In the world today, everyone is expected to be the entrepreneurs of their own careers. That might mean being an actual entrepreneur. It might mean talking about who you are and finding your own path within a large company or a small company. One of the best ways that you can do this, I've found, is through writing, is through putting your thoughts down in a way that shows how you think and what you know. I'm Daniel Roth. I'm the Executive Editor of LinkedIn. I've been a professional writer for 15 years, writing for Forbes, Fortune, Wired magazines. In this course, I want to share with you how to write, how to know what to write about, how to get other people to write. We're going to talk about how to respond to comments and how to amplify your work. There's nothing more powerful than building a conversation around your content. You should always be shooting for conversation. And then we'll talk about the analytics, how to understand whether what you've written has worked or not, and how to evaluate so that the next time you write, you can do even better. So whether you're writing or whether you're helping someone else write, these are the tools and tricks you need to be able to get the great ideas onto the screen.