Learn why, when writing to publish on LinkedIn, it is often best to start with something you already know, such as experiences or extracurricular activities.
- [Instructor] When you're thinking about what to write on LinkedIn, it's a good to start with what you know. Draw from your life experiences, whether it's in the classroom, on the job, an extracurricular activity, or something else you've experienced that you're uniquely positioned to tell. Start by pulling ideas straight from your LinkedIn profile. For example, you know that internship you had that maybe you detailed in a few bulletpoints on your LinkedIn profile or resume? You probably have a lot more you could share about that experience. Take Alyssa, who was a graduate of Northwestern.
She was an editorial and research intern at the Medill Justice Project. This is a great example of something she could've taken and wrote about as a long-form post on LinkedIn. As an undergrad, she wrote about her summer internship at Marie Claire and was she learned from working in a female dominated work environment. Not only did the post do well on LinkedIn, but it got people talking offline too, including people in senior positions where she worked, who took notice of her. Here's another example from a Harvard MBA graduate who currently works at LinkedIn.
He talks in this post about his first year in grad school. And what's great about is he offers insight into that experience at Harvard and how he applied what he was learning to the real world. When it comes to filling up that blank page, don't overthink it. Pull ideas from your experiences and write what you know.
Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.
- Why publish on LinkedIn?
- Figuring out what to write
- Choosing a good headline
- Publishing best practices
- Promoting your work
- Addressing comments
- Rocking your LinkedIn profile