News, patterns, trending topics, or inspiring conversations gives students a great starting point for weighing in on current events.
- [Instructor] When you're paying attention to the world around you, you're gonna notice some things. It might be a pattern you've observed, a trending topic, or maybe it's a conversation you've had with friends over brunch that got you thinking. It could also be an idea that keeps surfacing in the stuff that you're reading. Use LinkedIn to weigh in on the world around you. This could include writing about trends you've noticed or observations you've made. Take this post from Rebecca, a Babson College graduate. She wrote about fashion trends and how retailers are adapting to the new taste of millennials.
Good luck with that. What's great about this post, is it demonstrates her ability to identify an industry trend, use evidence to back up her point, and provide insightful commentary, all things recruiters and potential employers wanna see. Here's another example from Kunal, a CU Berkeley undergraduate, who used a trending topic on Twitter as fodder for this post, which looks at the TV industry's gender problem. He uses boardroom statistics, as well as an analysis of the Fox TV show Empire, to make his point.
He also has a great headline that invites readers to click. Using trends or observations is a great approach to use, as it builds credibility, and shows a potential employer that you're in the know.
Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.
- Why publish on LinkedIn?
- Figuring out what to write
- Choosing a good headline
- Publishing best practices
- Promoting your work
- Addressing comments
- Rocking your LinkedIn profile