Join Justin Seeley for an in-depth discussion in this video Working with skills and endorsements, part of Learning LinkedIn (2015).
- The Skills section of your LinkedIn profile is one of the most interesting, in my opinion, because it allows you to add your own specialties to your profile, but it also allows people to endorse you for specific skills. The more people think you are proficient in a given skill, the more endorsements you'll receive. It's a great way to crowdsource information about your expertise. Let's scroll down here to where it says Skills. If you don't see Skills up here at the top, you can scroll down to the very bottom, where it says Skills & Endorsements, and you can simply click Add a skill. Once you do that, it's going to bring you to this dialogue box, and it's going to say Skill and Endorsement Settings at the top.
At the very top, you have the option, do you want to be endorsed? Yes or No. Basically, what this means is do you want your co-workers and colleagues to be allowed to come in and say, "Yes, you know something about this" or "You know something about that." It's a great way, like I said, to crowdsource information about your expertise, so I recommend leaving this checked on. The other check boxes correspond to whether or not you want to be included in the endorsement suggestions for your connections. That means when other people log in to LinkedIn, they'll see a box at the top of their profile that says, "Does Justin know about x, y or z?" If they think you do, they'll endorse you for it.
This is something that you can do each and every time you log in to LinkedIn, as you start to endorse more and more of your connections. You also have the ability to choose whether or not they show you suggestions to endorse your connections. So, do you want to see that box at the top of your profile so that you can endorse your friends and colleagues? Finally, do you want them to send you notifications via email when someone endorses you? If you have a large connection list, this might not be ideal, so you might wanna turn that one off, but when you're just starting out, I think it's a pretty cool thing to leave checked on.
At the bottom, this is where you actually get to set up your expertise. In this case, some areas of expertise that a lead web designer might have are things like Web Design. You'll notice as I type that in, I get a list of suggestions. I could click Web Design. I can also add Responsive Web Design, which is a big keyword. I can add things like Adobe Photoshop. If it doesn't show up, you might think about rephrasing. So I'll type in just Photoshop. There we go.
Wireframes. Corporate identity. Let's add one more. Let's add Adobe Illustrator. If it doesn't show up, it doesn't have to. All you have to do is click Add and it will automatically be added for you. Once you've added all of these skills, you can click Save. That will then be added to your Skills & Endorsement section. As people continue to come to your profile, they will see the various skills you have listed here and have the ability to endorse you for those skills.
The more people endorse you, the higher that skill will rise in the grand scheme of things, which makes it very easy for other people to really have an input in how your LinkedIn profile is crafted. It's a pretty interesting feature and it's one of my favorites.
- What makes a LinkedIn profile stand out?
- Adding work experience and education to your profile
- Finding and adding contacts
- Sending messages
- Sharing status updates and content from the web
- Asking for, and providing, recommendations
- Interacting with companies
- Finding a job on LinkedIn
- Starting and growing a group
- Managing your account