From the course: B2B Marketing on LinkedIn
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Winning more engagement with LinkedIn Messaging - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
Winning more engagement with LinkedIn Messaging
- [Instructor] LinkedIn has put a lot into their messaging platform. From active status to engagement bots, scheduling, emojis, adding content, and even voicemail and the ability to launch a live meeting. A lot can be done through LinkedIn Messaging. So let's take a look at some best practices. Best Practice Number One, make the most of the active status. Now active status is the little green circle on both your laptop and mobile versions of LinkedIn that lets you know if your connection is currently active on LinkedIn. If they are active, it becomes an opportunity to start a conversation, really a chat, on Messaging. I've actually sold a client using the chat to start a conversation, which we then took to the phone. Nothing like real, live conversation with your prospect. Now for those of you who are a little uncomfortable with people seeing that you're active on LinkedIn, come to Visibility in your Settings section, and…
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