From the course: B2B Marketing on LinkedIn
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Win more engaged prospects by creating content to match the buyer's journey - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
Win more engaged prospects by creating content to match the buyer's journey
- [Instructor] We'll be looking at how B2B marketing will increase both your reputation and your revenue, in the following movies. But for now, let's look at the buyer's journey, and how you can create content, that will target the right people at the right time. From brand awareness to prospect engagement and client retention, B2B marketers should be creating content to support sales while they engage with prospects, in the buyer's journey. Now it's a well-known fact that the B2B buyer's journey is about, as much as 70% complete, when your buyers finally agree to talk, to the sales rep. The B2B consumer will actively research and evaluate products and services. The difference is that most B2B purchases, are comprised of multiple people in the evaluation process. Each has their specific lens in the journey, some technical, some financial, and some user experience. So as marketers, we must create content for all the…
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