From the course: Social Selling with LinkedIn
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Why your online personal brand matters - LinkedIn Tutorial
From the course: Social Selling with LinkedIn
Why your online personal brand matters
- [Instructor] Throughout your social selling journey, you need to have a mind shift of seeing your profile as your online reputation instead of your online resume. Over the past five years, I've seen and coached sales reps and business leaders go through this mind shift, and they have established and amplified their personal brand on LinkedIn. As it pertains to social selling, personal branding means, the process of identifying, building, and amplifying your online and offline reputation. To make things simple and easier for you to understand, I came up with what I call the Five Cs of Personal Branding. These five Cs are in this specific order since they build upon each other, thus creating what I like to call a personal brand compound effect. Let's take a closer look at each of these. The first C is for care. Your main goal here in this stage is to find, commit, and align your purpose with your passion. Let's take me as an example. After much soul-searching, pondering, and trying…
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