Join Garrick Chow for an in-depth discussion in this video Why turning leads into clients matters, part of Growing Your Small Business with LinkedIn.
- [Instructor] A steady stream of paying clients and customers is the lifeblood of your business. In addition to delivering great value and earning repeat business, you have to maintain your marketing efforts to increase leads and clients. Even though, you're short on time and have limited resources, consistently marketing your products and services remains critical to driving your revenue and keeping your business profitable. The good news is the most effective marketing strategies are centered around an activity you've likely been doing all along: building relationships. And LinkedIn helps you do just that.
Now previously we looked at some ways to use LinkedIn to improve the effectiveness of your in-person networking efforts, but how can LinkedIn be leveraged when networking online? In this chapter, we'll discuss how to turn your online leads into new clients, and we'll start by exploring why turning leads into clients in so important.
- Optimizing your LinkedIn profile
- Building your brand
- Creating a strong network
- Networking like a pro
- Turning leads into clients