Join Daniel Roth for an in-depth discussion in this video Why share content?, part of Writing to be Heard on LinkedIn.
- I got an e-mail this morning that really drives home the importance and benefits of writing and sharing. An undergrad, a person who's been writing all kinds of posts on LinkedIn sent a note saying he'd just gotten hired. He'd gotten hired by Apple. And the Apple recruiter said, "I found you through your post on LinkedIn." This is someone who- his resume would have just been in a sea of other resumes, but the Apple recruiter found him, liked the way he thought, and made a point of bringing him into the company because of that. This happens all the time. When you get into the habit of writing and sharing, you start putting skin on the skeleton of your resume.
You start explaining who you are and how you think, and it makes people want to get to know you. It opens up doors and it creates opportunities. So the sooner you can get started doing it, the better you're going to be.
- Writing what you know
- Remembering your audience
- Crafting great headlines that get clicks
- Handling comments
- Sharing content on LinkedIn and beyond