From the course: LinkedIn for Designers

Why LinkedIn? - LinkedIn Tutorial

From the course: LinkedIn for Designers

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Why LinkedIn?

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- [Instructor] LinkedIn is a business oriented social networking site geared towards professionals, employers and job seekers. Launched in 2002, it was initially popular with consultants and small business owners, functioned as an online Rolodex, but has evolved since then to become the professional profile record for most of the business world. As a professional curriculum vitae or resume in the online world, LinkedIn is a very powerful tool to build, enhance and leverage your personal brand. It allows members to focus their online presence within their industry and expand their reach through the platform's extensive network. Since you control every word and image that appears on your profile, it's an invaluable tool to help users build their brand and enhance their reputation online. Today, any online search that a prospective client or employer will conduct on you will start on Google but invariably end up on LinkedIn. This is a fantastic opportunity to frame your story and make the most of that initial first impression that occurs before you meet or even are aware of the opportunity. For designers, LinkedIn is a fantastic platform to showcase your best work directly to your intended audiences, first degree connections of your current clients, their direct, indirect competitors, and potential employers. Uploading and embedding your projects on LinkedIn helps facilitate word of mouth referrals in an accelerated manner and helps keep you and your portfolio top of mind for prospects and employers. LinkedIn is the primary tool for managing your professional brand, reputation, connecting with prospective clients and function as a virtual Rolodex in a connected world.

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