Many companies feel they own their employees' profiles. Viveka explains exactly what you can and can not tell your employees to do.
- [Instructor] Your employee owns his or her own profile,…but there are some exceptions in LinkedIn's user agreement…that chances are neither you nor your employees have read.…But you probably should, and no excuses.…We're giving you the links to the user agreement…and to the summary.…So even if you're not going to read…the whole user agreement,…you should at the very least read the summary.…And yes, I realize you're probably not going to,…so I'm going to cover two highlights here.…
First of all, your employee's profile belongs to them…and your profile belongs to you.…With the exception of if you have purchased…a premium account for your employee,…either Sales Navigator or LinkedIn Learning,…which you're on right now,…you do have access to any reports.…So you can access reports on their usage.…
On the other hand, it also says in the end user agreement…that employees are not allowed…to share parts of your account with anyone else.…So things like connections your employees have made…are theirs and theirs alone,…whether or not you've purchased a premium account for them.…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Constructing a strong company page
- Building your visual brand
- Sharing your company culture
- Making your company page a content hub
- Determining which posts to share
- Creating thought leaders and influencers
- Building personal profiles with branding
- Establishing expertise on personal profiles
- Sharing appropriate content with your employees