Join May Chow for an in-depth discussion in this video What's the value of a LinkedIn profile?, part of LinkedIn for Veterans.
- I get that question a lot from service members, especially transitioning service members. What's the difference between a resume and a LinkedIn profile? You know, what I always tell them is I take everybody, every service member that I'm mentoring as they transition through the resume building process. I think it's an essential process and you do need a resume to be successful in your transition because it allows you to tell your story and allows you to get your story organized, but it does have some constraints, a resume. A resume's great for one-on-one meeting with a person or an interview if you've made it that far in the process.
In our world today, it's very much driven by technology. When you go to these company websites and upload a resume, if it's not meeting certain key words, you're not actually going to be brought in for an interview for that job opportunity most likely. What you get with a LinkedIn profile is just a much more robust service offering. It's great, and a few things that I like to point out about LinkedIn that I think are outstanding is the first thing is passive recruiting. Recruiters and employers are on LinkedIn trying to find the exact talent that they want.
Almost every single fortune 500 company now is targeting veterans, which is great. They're looking for you as veteran talent. Having a great LinkedIn profile will allow them to passively recruit you. It's called on LinkedIn and this is the weird situation where it's kind of cool because you get opportunities coming to you instead of you having to go find opportunities. Very unique in that way. Another thing is target and networking. We go through this in the course and I really ask you to pay attention to that in the course because it's important, but just going and finding other veterans that work at a company that you're interested in or reaching out to a recruiter that's actually recruiting specific positions that you're interested in.
This is the type of things that you can do on LinkedIn very easily and allow you to connect with opportunity easier. The last thing I wanted to mention is if you're doing everything right, you have a great LinkedIn profile, you're being passively recruited on LinkedIn by recruiters because they're looking for veteran talent and you're doing targeted networking to reach out to other veterans that work at that company or other recruiters, the great thing about LinkedIn is that you can do interview research. Say, you've done all that, you're coming in for an interview, you know the people that are going to be interviewing you, you can look them up on LinkedIn.
Check out their profiles and then look for commonalities that you can build in the interview. That's key to building that relationship with that person that's interviewing you. I highly suggest that any veteran do that type of research when they're in the hiring process at any company. I know for me, when I was interviewing for this job at LinkedIn, I researched everybody that I was interviewing with and it really did pay off for me as well.
Find out how to become a LinkedIn member and discover special offers just for veterans at https://veterans.linkedin.com/.
- Explain how to choose the most appropriate profile picture for a LinkedIn profile.
- Recognize three characteristics of an impactful summary.
- Identify the most difficult part of a profile for veterans to complete.
- Recall how to order skills in the skills section of a LinkedIn profile.
- Summarize three functions of a professional network.
- Identify three sections of the LinkedIn mobile app.