Join Justin Seeley for an in-depth discussion in this video What makes a profile great?, part of Learning LinkedIn (2015).
- Your LinkedIn profile is a snapshot of your professional and personal brand. It's a digital advertisement whose sole purpose is to sell you and your accomplishments. You're going to want to make sure that everything is polished just as you would a resume before you launch yourself into the network. Let's talk about what makes for a great LinkedIn profile so that you're set up for success. If you're looking to dive right in, the easiest way to get started is by going through the LinkedIn profile wizard. To get there just navigate to your profile page, and when you arrive there, you'll notice this blue dialogue box pop up.
You can follow these prompts and you'll be jumping right in to filling out your profile. I'll be walking you through each one of these sections in individual videos later on in the course, and I'll give you some more detailed tips as we discuss these sections but for now let's just touch on some high level goals for your profile. First you should focus on creating authenticity in your profile. Make sure you're being true to yourself and that you're 100% honest in everything you say. Second you want to make sure you're creating natural but attention-grabbing headlines. This means focusing on your successes, not just your responsibilities.
We'll talk a little bit more about creating great headlines in a future video. Be personal, but professional. You don't want to sound too terribly rigid. A list of acronyms and business jargon does not help differentiate you from the crowd. I also recommend avoiding buzzwords. Focus on keywords instead. To think about what keywords to use, you want to define your goals very clearly. Are you networking? Are you looking for leads? Are you trying to connect with other professionals to share knowledge? First define those set of keywords and then figure out how someone might search for you within the needs that you're targeting.
For example, instead of saying something like business centric approach, you might say B2B marketing, as it's more likely someone's going to be looking for professionals with B2B experience versus just typing in some business centric search term. The last tip that I'll give you is to think about adding some volunteer efforts on your profile. This is a great way to help express some of your personality but at the same time you should probably leave off any politically or religiously charged areas if they aren't relative to your objectives. By paying attention to the details and building a complete profile you'll stand out within the LinkedIn network.
- What makes a LinkedIn profile stand out?
- Adding work experience and education to your profile
- Finding and adding contacts
- Sending messages
- Sharing status updates and content from the web
- Asking for, and providing, recommendations
- Interacting with companies
- Finding a job on LinkedIn
- Starting and growing a group
- Managing your account