Join Justin Seeley for an in-depth discussion in this video What is LinkedIn Pulse?, part of Up and Running with LinkedIn.
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- One of the things that LinkedIn gets a lotta press for is something called the LinkedIn Pulse, and in this movie, I'm gonna show you exactly what that is. Up at the top of the screen, you see where it says Interests. Go down and choose Pulse. Basically, Pulse is (laughs) a news feed of different influencers and content types that they think you might be interested in. It tells you here this is "The news and insights you need to know." It also will tell you at the top here that "You're not following any influencers or channels yet." It says, "That's an easy fix! Click the tabs above to explore, or we can help get you started." So in this case, what I'm gonna do is I'm going to open up Influencers and also Channels by right-clicking and opening them in new tabs.
On the Influencers section, you're gonna see different people that LinkedIn highlights that it thinks people would want to hear from. For instance, lynda.com's (laughs) co-founder, Lynda Weinman. I can follow Lynda, and any posts she creates on LinkedIn will then show up in my Pulse news feed. Let me follow a few more people so that we can fill up our news feed with information. Let's do stuff like Social Media, Entrepreneurship & Small Business. Let's follow Richard Branson and Deepak Chopra, Bill Gates, Arianna Huffington and a few other famous people.
Once I have everybody followed that I want, I can then close this tab, and let's go over to the Channels section. The Channels section that I might be interested in. Let's do something like Automotive, Breaking News, Big Data, Careers: Getting Started, Cloud Computing, Design, Economy, Editor's Picks, Education and Entertainment. So now once I have all of those selected, I'll close this tab and let's go back to the Pulse and I'll hit refresh.
Once I do that, I'm now going to be inundated with all types of information based on the influencers that I've followed and the topics that I've selected. You can see, each one of the individual stories will be tagged with specific categories, like Entrepreneurship & Small Business, Big Data, or it will come directly from the influencers that you follow, like Lynda or Richard Branson or whoever it is that you might have followed. You can click on these individual news stories, like, for instance, let's talk about this "Jumpstart Growth by Rebalancing Your Business Processes." Let's click on that, and then you can see, this is just an article that was written in that particular category.
Most of these are really well done. They include lots of interesting reads and also some very engaging images, video and other types of content. It's a very cool way to consume content without having to leave the LinkedIn ecosystem. This has really and truly done a lot to replace blogs, in my opinion, because now I don't have to go to an RSS reader or many individual sites. I can just come straight to LinkedIn and I can get a lot of this information in one single place. It's a great way to aggregate lots of different news sources and people all in one single location, without having to do a whole lot of effort.
I highly recommend that you check out the LinkedIn Pulse, if for nothing else, it's going to give you interesting content that you can then re-share with your community and increase your stature as a thought leader in your industry.
- What makes a LinkedIn profile stand out?
- Adding work experience and education to your profile
- Finding and adding contacts
- Sending messages
- Sharing status updates and content from the web
- Asking for, and providing, recommendations
- Interacting with companies
- Finding a job on LinkedIn
- Starting and growing a group
- Managing your account