Use Sponsored InMail to increase your marketing reach on LinkedIn. Learn how to set up, run, and measure successful Sponsored InMail campaigns.
- [Irina] Hi, I'm Irina Skripnik and welcome to LinkedIn Sponsored InMail. If your business benefits from building relationships with professionals, then you're in the right place. This course introduces you to a unique channel to reach professional audiences in a personalized yet impactful way with LinkedIn Sponsored InMail. In this course I'll guide you through the basics of what you need to know to successfully launch your first Sponsored InMail campaign. We'll start with an overview of a Sponsored InMail product and build up a foundation. From there we'll take a look at how to navigate the campaign manager interface, which is where you'll be setting up all of your campaigns.
Next I'll walk you through the actual Sponsored InMail campaign setup, including content, messaging best practices, selecting the right audiences, and setting up your budget and bids. And then lastly, we'll dive into reporting, analytics, and optimizations. Now we've got a lot to cover, so let's get started.
- What is Sponsored InMail?
- Setting up your campaign
- Crafting your message
- Adding your bid and budget
- Setting your campaign live
- Reporting on your campaign