Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget.
- [Voiceover] I'm Viveka von Rosen and this is LinkedIn Advertising Fundamentals. We're gonna be looking at what you need to do to create, share, test and get positive ROI, return on investment, with LinkedIn advertising. Both the do-it-yourself and the marketing solution offers. Specifically, we'll deep dive into LinkedIn's six types of ad offers. In this course, I'll be spending most of our time together sharing strategies for text ads, and sponsored content, LinkedIn's do-it-yourself platform, since those are the most accessible and affordable ad options on LinkedIn.
We'll also take a peak at LinkedIn's Marketing Solutions for the bigger budget. We'll look at all of LinkedIn's ad offers. Where to find them, how to use them, how to target them, how to pay for them, with suggestions on how to save you money and how to measure you metrics, so you can wash, rinse and repeat often for increased advertising ROI. So, let's get started with LinkedIn Advertising Fundamentals, right now.
- Understanding LinkedIn ad options
- Budgeting strategies for Sponsored Updates
- Targeting text ads
- Targeting new audiences
- PPC vs. PPM big strategies
- Enterprise marketing with Sponsored Groups, Sponsored InMail, and Lead Accelerator