Using long-form updates

- [Instructor] When sharing an update,…more content is better.…We've seen over and over with my colleagues and clients…that updates making full use of the description section…up to 1,300 characters can get exponentially more likes,…views, comments, and shares…than the usual post and run updates.…If you're going to take the time to write a longer update,…make sure that the content…of the update is interesting to your audience.…Be thoughtful.…You can share an opinion piece, share a training tip,…review a product or service,…describe a book that's been useful to you in your career.…

These are just a few topics that you can share in updates.…Your update might also look and read better…if you craft it first in a Word or Pages document.…This will catch spelling and grammatical errors,…allow you to do more formatting,…and keep you within the character count limit.…Another best practice is be aware of your audience.…If you have a very corporate, traditional, B2B market,…then (chuckles) a bunch of smiley face…and unicorn emojis are not going to fly.…