From the course: LinkedIn Video Marketing for Personal and Brand Pages
Unlock the full course today
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Using filters and tags on LinkedIn for personal brands - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
Using filters and tags on LinkedIn for personal brands
(lighthearted music) - Stickers. (laughs) Marker. (clicking) - So now I'm going to go over something super fun on the LinkedIn mobile app, and that's filters. Now to demonstrate filters, we're going to use this fake mobile screen that we've created, and in this mobile screen, you might see this button down here that actually indicates that it's in the middle of recording, and up here, you can see that we have been recording for about 15 seconds, and in another movie, I talk about ideal length of time for a LinkedIn video, and 15 seconds is well within that time. Now, I'm going to pretend that I hit stop, so now we've finished recording. And we're going to use a LinkedIn filter, and this one, (plane engine roaring) is called Business Travel, so this one is great if you're doing a lot of travel for business. So taking a video while you're on the airplane, or in an airport, or when you've arrived at your conference or meeting. So I'm gonna go ahead and put this one in the lower…
Contents
-
-
Why is video on LinkedIn important?1m 55s
-
(Locked)
When to choose video vs. articles2m 35s
-
(Locked)
How to choose the theme of your video channel3m
-
(Locked)
Creating a video content calendar2m 36s
-
(Locked)
Three ways to get idea inspiration for personal brands1m 1s
-
(Locked)
Three ways to get idea inspiration for corporate brands1m 18s
-
(Locked)
Understanding personal page metrics3m 49s
-
(Locked)
Choosing a video title1m 50s
-
(Locked)
Choosing a video length48s
-
(Locked)
Choosing the best time to post a video2m 9s
-
(Locked)
Picking a thumbnail that drives action2m 35s
-
(Locked)
Using captioning on videos1m 27s
-
(Locked)
Using filters and tags on LinkedIn for personal brands3m 4s
-
(Locked)
Understanding LinkedIn video metrics3m 10s
-
What are video hashtags and hashtag campaigns?2m 23s
-
(Locked)
How to find collaborators for personal brands or corporate brand partners1m 38s
-
(Locked)
How to market videos outside of LinkedIn1m 16s
-
(Locked)
Challenge25s
-