From the course: LinkedIn Video Marketing for Personal and Brand Pages
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Using captioning on videos - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
Using captioning on videos
(bubbly music) - So whenever you're creating videos on LinkedIn, I hope you'll consider using captioning. Now captioning helps three different audiences on LinkedIn. One is our amazing deaf community on LinkedIn. Another one is busy professionals who are watching these videos, of course, on the go, or silently during meetings; very naughty (laughs). Or three, is our community who doesn't speak English as a first language. Now I've actually created a new hashtag on LinkedIn. It's called #AccessForAll, and whenever you use this hashtag, other people know that this video is captioned and that they can watch it with captioning and subtitles. Now, if you're on an iPhone, you can use one of two apps. One is Clips, and the other is Clipomatic. So on the screen right here, I actually have a video, and it uses Clipomatic, so it has my captioning as an adorable little bubble. Now one trick is to hard code your subtitles into your videos. You can actually upload your video into YouTube, grab the…
Contents
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Why is video on LinkedIn important?1m 55s
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(Locked)
When to choose video vs. articles2m 35s
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(Locked)
How to choose the theme of your video channel3m
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(Locked)
Creating a video content calendar2m 36s
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(Locked)
Three ways to get idea inspiration for personal brands1m 1s
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(Locked)
Three ways to get idea inspiration for corporate brands1m 18s
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(Locked)
Understanding personal page metrics3m 49s
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(Locked)
Choosing a video title1m 50s
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Choosing a video length48s
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(Locked)
Choosing the best time to post a video2m 9s
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(Locked)
Picking a thumbnail that drives action2m 35s
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(Locked)
Using captioning on videos1m 27s
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(Locked)
Using filters and tags on LinkedIn for personal brands3m 4s
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(Locked)
Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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How to find collaborators for personal brands or corporate brand partners1m 38s
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How to market videos outside of LinkedIn1m 16s
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Challenge25s
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