Join Viveka von Rosen for an in-depth discussion in this video Using Who's Viewed Your Profile, part of LinkedIn for Business.
Who's viewed my profile is one of my favorite LinkedIn features. Because it lets you quickly track profile views, ensuring that you're reaching the right audience and allowing you to quickly initiate a conversation with those viewers. To find the new Who's Viewed feature, you need only scroll halfway down from your Home page or your Profile page. And you'll find it there on the right hand side. Just click on the blue Who's viewed my profile link to see the last five people who viewed your profile. That's if you have the free account.
If you have the premium membership, you can sort your viewers by full profile, like we see here. Semi-anonymous profile, which will just give a title at a company or fully anonymous profile, which just says LinkedIn member. So with the free profile you see everyone who views your profile, which would be kind of a bummer if four out of the five people who you are allowed to see have anonymous profiles. So you can see where having a premium membership that allows you to see everyone who's viewed your profile is more powerful than just the last five people.
Once you see who's viewed your profile, you now have the opportunity of engaging with them. As you can see from the screen, I can send a message directly to anyone who has viewed my profile who's also a first level connection. I've invited them or they've invited me, and I can invite anyone who's viewed my profile but is not a first level connection, to connect on LinkedIn. Messages are a quick and easy way to stay top of mind with your connections. Even a brief, I noticed you viewed my profile how the heck have you been, might start a conversation that could lead to business.
In this example, we've gone a little bit deeper. Hi, Simon, I was just thinking about you, and here you are on LinkedIn. I hope all is well with you. We have our annual fund raiser coming up, and I wanted to make sure that you got your tickets. Are you still at the same address? Looking forward to seeing you and Lydia again. And so you can see I've used more than 300 characters, I've referenced him personally, but what a great way to start building and engaging my relationships again. And while it used to be easy to connect through LinkedIn, they've made it more difficult again, so now you have to choose how you know that person when you invite them to connect.
If Groups is available, that's your best option. Otherwise, choose colleague, classmate, or, more likely, we've done business together. You can start with a pretty basic invitation. I notice you viewed my profile and you live here or you work here or you do this. A friend of mine recommends this, and I really love it. Thanks so much for viewing my profile on LinkedIn, I noticed we are not yet connected, let's rectify this. Click Accept below. Another cool feature, you can see not only how people found you but also sort and communicate with them according to how they found you.
So, check this out. You can sort the people who viewed your profile by industry that they're in, or what they do. You can sort by how they found you, through your company, your title page, or even your summary section. You can sort by where they found you, through a Google search, or a LinkedIn search. And also where they live, and where they work. This will not only show you if your profile is attracting the right people with the right keywords, but it might actually lead you right to a company that is looking to hire someone just like you or your company.
If five people from the same company viewed your profile, there might be a reason for that. So being able to divide your viewers by industry means you can invite them to connect and reference that industry, or geography, or even the company they work for. If you divide your viewers by company, you can easily send a message to your connections from that company and stay top of mind with them. And the new user interface makes it easy. So when you look at who's viewed, you have the opportunity of staying top of mind with existing connections, inviting new folks to connect, seeing how people are finding you, measuring your profile's effectiveness in attracting LinkedIn members from the right industries, geography or company.
And then, of course, sort and reach out, and connect to your viewers by industry, geography, region, etc. So, go ahead and check it out. And start engaging with, and building your network today.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Understanding company pages and profiles
- Knowing and finding your audience
- Using the Who's Viewed Your Profile and You Recently Visited tools
- Tagging and sharing content
- Creating a message campaign
- Building a dynamic company page
- Creating engaging updates
- Marketing your LinkedIn page
- Recruiting with LinkedIn