Sponsored Content is the halo ad unit at LinkedIn. 95% of advertisers should start here.
- Sponsored content is LinkedIn's halo ad format. … It's typically the ad format I recommend … new advertisers start out with. … Let's talk about what you need to know about it. … Sponsored content is LinkedIn's ad format … that shows up right inside the newsfeed. … The image is big and beautiful … at 1,200 pixels wide by 627 pixels tall, … and those who may have had experience … with Facebook advertising, … that image is incredibly close, … which means if you already have creative … that worked well on Facebook, … you can easily use it over on LinkedIn as well, … without having to redo it. … The click-through rate here is really good. … The average is probably somewhere … around a 0.4% click-through rate, … but it's really not hard to outperform … if you come up with really solid creative … that talks to your audience very well. … The intro is the section right above the image … and you want to keep it to about 150 characters. … You can technically go over, … but then you get this little similar kind of length …
- Who should and shouldn’t advertise on LinkedIn
- Using Text Ads, Sponsored Content, and Sponsored InMail
- Audience targeting options
- Setting your bids and budgets
- Retargeting strategy
- Tracking your progress throughout the sales process
- Benchmarking and troubleshooting
Skill Level Beginner
1. The Advertising Capabilities of LinkedIn
2. Preparing Your AMO
3. Getting Down to the Details
Retargeting strategy1m 57s
4. Making It Effective
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