Join Justin Seeley for an in-depth discussion in this video Using LinkedIn as a publishing platform, part of Up and Running with LinkedIn.
- One of the newest features of linkedin.com is something called Publishing Post and in this movie I'm going to show you how you can use this feature in order to turn LinkedIn into your own personal publishing platform. It should be noted, however, that this feature is not available to all users as of yet, and the early access program is currently closed. They're not accepting new people into the program and they're slowly rolling this feature out to all of their members. If you are in this beta program, you will see at the top of your LinkedIn homepage a link that says "Publish a post".
When you click this link, it takes you to a page that looks something like this. Basically, if you've ever created a blog on WordPress or anything similar, this should look fairly familiar to you. At the very top here, you have the ability to add an image to bring your post to life, it says. The recommended size is 698 x 400 pixels. If you want to add an image, simply click here and then find the image on your computer. I'm going to be posting something about the 25th anniversary of Photoshop. I have this 25th anniversary image I've created and I'll hit Open.
That's going to load that up and place it right at the top of my post. I'm then going to write my headline, "25 Years of Photoshop. "What it means to Me". Directly underneath there, I have the ability to either paste in my post or simply start writing. In this case, I have my post already written out and I've copied it to my clipboard so I'm just going to paste it in. When I hit cmd or ctrl + v on my keyboard, you're going to see that it comes in just like so and I have the ability now to go in and start making changes to it.
So if I see things like hard returns that I need to remove or anything like that, I can go through and easily craft this post. I can also format the post in many different ways as well. For instance, these little headings right here need to be changed so let's make this Heading 2 and we'll do the same for this, H2, and H2 here, H2 here, and H2 here. You'll notice also that since I had this formatted in my text editing applications, most of the links that I have in the post stayed intact, If you didn't have those links intact, you could always highlight a bit of text and then go up to the top and click link icon.
You also have the ability to do blockquotes, bold, italicized, underline and strikethrough text. You can change the alignment, either left, center or right. You can add bulleted list, numbered list and also photos as well. You can also embed things like YouTube videos. If I keep scrolling down here, the last bit of this, everything looks pretty good. Then I need to add tags so I'll add things like Photoshop and I'll click on it, and then we'll do things like Adobe Creative Suite, Adobe Creative Cloud, Adobe Photoshop, and you'll notice as I reach my limit there, it says "You can only select three items" so I'll just get away from that, Photoshop, Creative Suite, Creative Cloud, looks good.
Now, what I'm going to do is scroll all the way up to the top, make sure everything looks good, and I can then click the big blue Publish button. Once I click the big blue Publish button, it's going to bring up this dialogue box where it says "Are you sure you want to publish this post?" You can click Not yet to save it as a draft or simply click Publish post. Once you publish that post, it is then going to go live on your LinkedIn profile. You'll notice over here in the Pulse section, it's actually showing up, and I can go through and I can see this post. I can scroll through and there's my article in all of its glory right there on the right-hand side.
Like I said, this is still a relatively new feature and not everybody has access to it yet. If you see the Publish post button on your homepage, try it out! See if it doesn't help share more meaningful content with your connections on LinkedIn.
- What makes a LinkedIn profile stand out?
- Adding work experience and education to your profile
- Finding and adding contacts
- Sending messages
- Sharing status updates and content from the web
- Asking for, and providing, recommendations
- Interacting with companies
- Finding a job on LinkedIn
- Starting and growing a group
- Managing your account