There’s a big difference between approaching somebody cold, who you’ve never met,and being introduced to somebody through a shared colleague. So, as you browse the profiles of potential leads, you might want to keep an eye out for Shared Connections. You can contact a shared connection to ask for an introduction or request information about one of your leads.
- [Voiceover] There's a big difference between approaching somebody cold who you've never met, and being introduced to somebody through a shared colleague, so as you browse the profiles of potential leads in Sales Navigator, you might want to keep an eye out for shared connections. I'm looking at my list of saved leads, and of course these are people that I may want to contact at some point. I want you to notice that three of these leads have a note that says one shared connection. I see that here, here, and here.
What that means is, I have a LinkedIn connection to somebody who also has a LinkedIn connection with Uri, and the same goes for James, and Sally. Let's see who that shared connection is for Uri. I'm gonna click on his name to go to his profile page. Then there's a box over on the right side labeled How You're Connected, so I can see that I'm connected on LinkedIn with Nicolette. In fact, that's what this little symbol means. I can click on that and I can see it tells me I'm connected on LinkedIn with her.
Then Nicolette is connected on LinkedIn with Uri, the person whose profile page I'm looking at now. It even tells me about a shared work experience that they have, so it might really help me to ask Nicolette about Uri, or maybe even ask Nicolette for an introduction. To do that, I can click on where it says Ask Nicolette About Uri, and that opens up a standard LinkedIn message window, and I could write my message to Nicolette, asking her about Uri, and send that.
But, I'm not gonna write that message now, I'm just gonna hit Cancel. Now, let's go back to my list of saved leads. I'm gonna click on the link up here at the top to go back to leads, and I want to look at something else. Now of course, the people that have that note that says one shared connection are second-degree connections to me, and I can see that right next to their name. It says second here, here, and here. Now clearly I'm not going to have a shared connection with somebody who is a third-degree connection or more, but take a look at this.
Let me scroll down, let's take a look at Dennis. He is a third-degree connection to me, so of course, it does not say we have a shared connection, that would not make any sense, but let's take a look at his profile page. I'll just click on his name, we go to the profile page, and again, I want to look at that box on the right labeled How You're Connected. Here it shows me that I'm connected with Nicolette, and she just happens to be the person with the closest connection here. It's just a coincidence that she was the shared connection in the previous example.
Then after that, it says that Nicolette knows one or more people who in turn know Dennis. It may be a long shot, but if I know Nicolette really well, I might contact her and ask her, "Do you know anybody who works at this company, "Hansel & Petal Floral Delivery?" If she does know somebody at Dennis's company, then she might be able to arrange an introduction through that other person. Now that's probably not a really common way of contacting a lead, but I want you to know about the tools that you have available.
Think about using your shared connections to get more information or introductions to your potential leads.
- Setting up Sales Navigator
- Finding new leads with Lead Builder
- Saving Lead Builder searches
- Using updates and suggestions
- Viewing LinkedIn profiles
- Making introductions via shared connections
- Using InMail to reach contacts
- Using the Sale Navigator mobile app