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Skill Level Beginner
- [Voiceover] Hi, I'm Brad Batesole, and welcome to Up and Running with LinkedIn Sponsored Content. If your business benefits from having relationships with professionals, then it might be worth exploring how to generate awareness on your message within LinkedIn. LinkedIn is home to the largest professional network, and sponsored updates are a way to put your message in front of the right audience at the right time. You'll generate an update in the form of a post that is then delivered to the LinkedIn feed on desktop, tablet, or mobile devices.
In this course, I'm going to give you everything you need to know to launch your first sponsored update campaign with LinkedIn. I'll start you off by taking your through the basics of what sponsored updates are all about. From there, we'll take a look at how to navigate the interface and get configured. I'll also be helping you set up your first sponsored update with insights on how to craft a powerful message, apply targeting, and set an effective budget. From there, we're going to dive into how to review your analytics to understand how your campaigns are performing, what type of people are taking action, and how you can leverage that information to make informed decisions.
We've got a lot to cover, so let's get started.