LinkedIn has several different ad units, and each are nuanced. Here's how to think of them.
- LinkedIn has four different ad formats … that you can take advantage of. … Here are each of the four. … Text ads are LinkedIn's oldest ad format. … These are the ones that came out with the platform in 2007. … What's really important I think for you to understand here, … is first of all, these ads are driving desktop only traffic. … So if you have a mobile experience that isn't great, … this can be a great ad format for you to run. … They're also LinkedIn's least expensive … which can be great if you're just looking … for the highest return on your investment … or the highest efficiency. … And the finally, the click-through rate on these … is quite low which means that you need … a pretty large audience to really spend any money here, … but that could be good, especially on lower budgets. … Next you've got sponsored content … and this is what I called LinkedIn's halo ad format. … This is probably where you're going to want to start. … I tell probably 95% of advertisers … this is probably the best ad format for you. …
- Who should and shouldn’t advertise on LinkedIn
- Using Text Ads, Sponsored Content, and Sponsored InMail
- Audience targeting options
- Setting your bids and budgets
- Retargeting strategy
- Tracking your progress throughout the sales process
- Benchmarking and troubleshooting
Skill Level Beginner
1. The Advertising Capabilities of LinkedIn
2. Preparing Your AMO
3. Getting Down to the Details
Retargeting strategy1m 57s
4. Making It Effective
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