From the course: LinkedIn Video Marketing for Personal and Brand Pages
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Understanding LinkedIn video metrics - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
Understanding LinkedIn video metrics
(Upbeat music) - So how do you tell how well your videos are doing on LinkedIn? Well there's metrics. So let's go through the metrics on a corporate brand page to start. I have a sample one up. It's this beautiful Roux Academy for Art, Media and Design and I've created a sample video with another LinkedIn creator, Eric Didier. And as you can see there's three likes and one comment on this video. So if you are just a member viewing this corporate brand page, that's all you'll be able to see. So let's get under the hood. SO we're gonna scroll all the way up to the top and click manage page. Click analytics. And we're gonna select updates, under analytics. So now we can see under the hood and see all of these great metrics. And on the top bar you can see engagement highlights. So let's go through these. So total there's been three likes for this entire page and all the content. There's been two comments. There has been, very sadly, zero shares of any of the content. And there has been…
Contents
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Why is video on LinkedIn important?1m 55s
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(Locked)
When to choose video vs. articles2m 35s
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(Locked)
How to choose the theme of your video channel3m
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(Locked)
Creating a video content calendar2m 36s
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(Locked)
Three ways to get idea inspiration for personal brands1m 1s
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(Locked)
Three ways to get idea inspiration for corporate brands1m 18s
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(Locked)
Understanding personal page metrics3m 49s
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(Locked)
Choosing a video title1m 50s
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Choosing a video length48s
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Choosing the best time to post a video2m 9s
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Picking a thumbnail that drives action2m 35s
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Using captioning on videos1m 27s
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(Locked)
Using filters and tags on LinkedIn for personal brands3m 4s
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(Locked)
Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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How to find collaborators for personal brands or corporate brand partners1m 38s
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How to market videos outside of LinkedIn1m 16s
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Challenge25s
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