From the course: LinkedIn Video Marketing for Personal and Brand Pages
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Three ways to get idea inspiration for corporate brands - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
Three ways to get idea inspiration for corporate brands
(bright music) (words popping) - Today, I'm going to share three pro tips to get video inspiration for corporate brands. Number one, research other great brands on LinkedIn; for example, one amazing brand on LinkedIn is actually Think with Google, and Think with Google is such a great corporate brand to look at because they do a lot of great questions in their videos, so they have high engagement on their page. Number two is that you can actually repurpose thought leadership content that is, say, currently blog posts into videos; for example, if you did a Top Five Reasons We're Amazing at B2B Sales, you can make that now into a video using either the person who was the original author or actually do stock footage and then do type font or captioning with it. All right, number three is to use personal stories of C-level executives or employees to garner a little bit of empathy and realness for your corporate brand. So now I encourage you to research other great corporate brands on…
Contents
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Why is video on LinkedIn important?1m 55s
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When to choose video vs. articles2m 35s
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How to choose the theme of your video channel3m
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Creating a video content calendar2m 36s
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Three ways to get idea inspiration for personal brands1m 1s
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Three ways to get idea inspiration for corporate brands1m 18s
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Understanding personal page metrics3m 49s
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Choosing a video title1m 50s
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Choosing a video length48s
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Choosing the best time to post a video2m 9s
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Picking a thumbnail that drives action2m 35s
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Using captioning on videos1m 27s
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Using filters and tags on LinkedIn for personal brands3m 4s
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Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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How to find collaborators for personal brands or corporate brand partners1m 38s
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How to market videos outside of LinkedIn1m 16s
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Challenge25s
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