From the course: B2B Marketing on LinkedIn
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Taking your B2B marketing to the next level - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
Taking your B2B marketing to the next level
- [Viveka] I hope I've convinced you that B2B marketing is not just about posting a few things on your company page. There are so many ways of creating and sharing B2B content through the LinkedIn platform, both as a company and as an individual. Moving forward, consider the alignment of marketing and sales in your engagement strategies. By creating great B2B content that your marketing and sales teams can implement and share, you move one step closer to understanding and supporting the modern buyer in their buying journey. By actively using LinkedIn's content features and enabling your team to engage, everyone, sales, marketing and your company, becomes the big winner. Now for more information on LinkedIn, B2B marketing and social selling, as well as the buyers and sellers' journey, please check out our company, Vengreso. We have blogs, podcasts, eBooks and many more resources that can help you take your B2B marketing and…
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