From the course: Social Selling with LinkedIn
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Taking online conversations offline - LinkedIn Tutorial
From the course: Social Selling with LinkedIn
Taking online conversations offline
- [Instructor] As a social selling practitioner and evangelist, I get asked quite a but if social selling's replacing completely the traditional sales model. The short answer is no. I strongly encourage sales professionals to embed new age social selling tactics into their existing traditional prospecting cadence in order to accelerate the entire sales process. Now, the term social selling can easily be misunderstood because of its name. You see, when email or fax came out, sales professionals didn't call it email selling or fax selling, and when sales reps adopted email or faxing, they simply didn't stop calling or meeting face-to-face with their prospects. Top sales performers actually embedded it to their existing arsenal of sales prospecting channels or tactics to move the sales needle. In the overall social selling framework, when you get to the point where you've earned your buyer's trust and you've honestly identified that your buyer can benefit from your product or service…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.