Students can easily use what they may already be writing in school as a post to publish on Linkedin. Writing assignments, papers, or blog posts can reach a bigger audience on LinkedIn.
- [Instructor] Another great option when thinking of what to write on LinkedIn are the things you're already writing. Take those papers or writing assignments, for example, and repurpose them as long-form posts on LinkedIn. That way you can make them available to a wider audience, and more than just your professor. If you're working on a project, write about it. If you blog or write for other sources like a student newspaper, or perhaps you have a personal blog, consider crossposting that content onto LinkedIn. You could potentially reach a lot more people and also tap into a different audience.
Take this example. It was a class assignment that the author turned into a post on LinkedIn. It's about how companies like Starbucks are using data to spur growth and make strategic business decisions. Not only did it fulfill her assignment for class, but it got a lot of engagement on LinkedIn. Here's another example from a former fashion student who took her senior thesis and wrote about it on LinkedIn. This post is great, because it gives insight into the collection she designed for a Hong Kong fashion show and how it all came together. So why reinvent the wheel? Take what you're already writing and repost it on LinkedIn so you can make it available to a much bigger audience.
Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.
- Why publish on LinkedIn?
- Figuring out what to write
- Choosing a good headline
- Publishing best practices
- Promoting your work
- Addressing comments
- Rocking your LinkedIn profile