In this video, Maya explains the benefits of adding your Twitter account, being an advocate for your own work; and sharing it off platform and using #StudentVoices.
- [Narrator] It's really up to you to create some buzz for your post, so if you're publishing you're obviously gonna want people to read it and engage with it. One way to do this is by sharing your post with your network on LinkedIn and beyond. After you hit Publish, you'll be prompted to share what you've written with a custom message on LinkedIn. Do it, and don't hesitate to re-share it again with your network. And let's not stop at LinkedIn, you'll also want to share it on your other social networks like Twitter and Facebook. This will help you to gain even more exposure for your post.
If you're on Twitter, connect your Twitter account to your LinkedIn profile. That way, whenever someone tweets out your post from LinkedIn your handle will be included in the tweet. It's also a great way to track the conversation on Twitter. To do this, go to your Privacy and Settings part of your account and select Third parties. From there, just click Twitter Settings. I've already added my account, so your settings make look slightly different. You'll just need to click the Add option to connect yours. To share something with your network, whether it's an update, an article, or an image, just click here from your homepage.
As an example, I'm gonna share this post written by the US Secretary of Education. I'll copy and paste the link to the post here, and I'm just gonna delete the link once it populates. I want to include the secretary in my share, so I'm just gonna at him. So, I'm gonna write @John King pens an open letter to ITT students. You can also add hashtags to join an existing conversation or to start your own. For this, I'm going to add #ITTtech. Once you're done, just click share.
Remember, it's up to you to generate your own buzz. The more you share, the bigger impact you can have.
Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.
- Why publish on LinkedIn?
- Figuring out what to write
- Choosing a good headline
- Publishing best practices
- Promoting your work
- Addressing comments
- Rocking your LinkedIn profile