What is social selling? In this video, Donna Alexander explains the social selling concept and how you can integrate these concepts into your current sales prospecting cycle.
- Before we even get started with Sales Navigator, it's important that we talk about social selling. Over time, the relationship between buyer and seller has, and will continue to evolve. Buyers today are more savvy, and they're using social media to research their options. Our buyers are now more informed than ever before. Because of that, you as a seller must evolve the way that you do business, and that brings us to the concept of social selling.
Social selling can be described in many ways, but basically, social selling is leveraging your network and brand in order to start real conversations with decision makers while gathering intelligence on the accounts and leads that matter to you. Truth be told, the most important thing about social selling is that it's not an entirely new concept or way of working. Many sales professionals have been using social selling techniques for years. It could be through the way they research their prospects pain points, or how they create productive conversations with their buyers interests in mind.
Sales navigator allows you to conduct all aspects of the sales lifecycle in one place, and it will allow you to build relationships more quickly and efficiently.
- Social selling
- Setting up Sales Navigator
- Using the mobile app
- Adjusting your settings
- Syncing with your CRM
- Working with accounts
- Finding saved prospects
- Unlocking out-of-network profiles
- Using InMail on Sales Navigator
- Using PointDrive